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December 10, 2020 11:00 ET Source: Choice Analytical Inc.

Forza International, a leading manufacturer of laboratory testing equipment for the Fuel, Lubricant and Grease industries, announce today the appointment of Choice Analytical Inc. as it’s Sales and Distribution Partner for the USA and the Caribbean. Focused on compact modern designs with ease of use and rugged dependability, the Forza instruments analyze physical properties such as oxidation stability, corrosive properties, vapor pressure, viscosity, foaming, water separability, cloud, pour, CFPP, Freeze point and other such tests. Their portfolio includes manual, semi-automated, and automated models which fully adhere to standards such as ASTM, DIN, ISO, IP and, EN.

George Aruldoss President of Forza International believes “Now is the ideal time to expand on our company’s international success and Choice Analytical is the perfect partner to fully launch our domestic sales initiative.  We found the Choice Analytical reputation of caring for its customers in a prompt honest manner, matches perfectly with the Forza core values.”

With the opening of the new Choice Analytical Gulf Coast Head Quarters in La Marque TX and company expansion, it is the right time to bring on additional lines which complement their existing products. The industry understands that high quality manual and semi- automatic instruments occupy a crucial role in independent testing and quality control laboratories. In many cases, manual methods remain the referee test and are the final arbiter in any dispute.

“We’re excited to continue growing our company by working with such a high-quality group as Forza,” said Ranzy Morgan, co-founder and President of Choice Analytical Inc. “It fits perfectly with our current product lines and provides the opportunity to meet more of our customers’ needs for quality instruments and local support.” 

About Forza International
New Jersey based Forza International was founded by a group of senior executives with a combined 60+ years of experience in petroleum testing, as well as instrument manufacturing. As members of ASTM and other governing and regulatory bodies, they have been at the forefront of developing and maintaining testing standards and equipment. For more information, please visit

About Choice Analytical Inc.
Based in La Marque TX near Houston. Choice Analytical Inc., was formed in order to  align ourselves with quality analytical instrumentation companies which share our customer first philosophy and offer unique innovative technologies. Being strategically located along the Gulf Coast allows us to stay on top of the latest developments in the energy industry while responding quickly to our customers’ needs and requests. For more information, please visit  media contact